• Appointed on June 1, 2025, Sabir Ebrahim has focused on operational excellence, safety compliance, and cross-functional collaboration to drive efficiency improvements.

• Known for his people-first approach and detail-driven mindset, Sabir bridges operational and commercial needs — shaping WestJet Cargo’s next phase of growth.

• His first 100 days have been marked by active engagement with internal teams and service partners, laying the groundwork for stronger relationships and streamlined processes.

On June 1, 2025, Sabir Ebrahim was promoted to the role of Head of Cargo Operations. In his first 100 days, Sabir has led the successful collaboration with colleagues and customers, with a solid focus on efficiency gains and operational excellence.

Collaborative, driven and people-focused are the three top adjectives describing WestJet Cargo’s new Head of Cargo Operations, Sabir Ebrahim. His responsibilities include ensuring smooth, effective cargo operations while always maintaining safety and security compliance. Through close collaboration with colleagues and service partners, Sabir and his team will identify areas for improvement in day-to-day operations, leading to even greater operational performance. “It’s not just about efficiency; it’s about translating commercial needs into operational excellence while upholding the highest standards of safety and security, and ensuring continued successful partnerships with our service providers,” Sabir explained.

“Sabir’s extensive cargo experience in pricing and operations, and his passion for detail and numbers are a perfect blend for WestJet Cargo to achieve maximum efficiency. He combines the operational and commercial aspects of running a cargo airline, and sees the entire picture,” says Julius Mooney, WestJet Cargo’s Director – Cargo Commercial. “His fresh perspectives on the finer details of our safety, security, ramp and warehouse operations are already directly shaping our next steps as we work to optimize processes to meet our commercial goals.”

“My primary goal for the first few months was to truly immerse myself in the operational rhythm, connect with internal stakeholders and engage closely with our service partners who are crucial to WestJet Cargo’s success,” Sabir outlined. “I spent time listening to understand their challenges and successes. It has been an incredible journey so far, and I am particularly thankful to my highly knowledgeable team for the seamless transition into my new role.”

“By building strong internal and external relationships and gaining deep insight into our current processes and partnerships, we can identify opportunities where we can work together to enhance operational efficiency and uphold our commitment to excellence,” Sabir concluded. “The foundation is already laid: the strength and professionalism of our team is our greatest asset. Their commitment is exceptional.”