WebCargo, a Freightos company has acquired Air Freight Bazaar, a regional air cargo rates and sales platform based in Chennai, India.

The acquisition combines WebCargo’s advanced air cargo rates, sales and eBooking platform, used by over 1,400 forwarders with Air Freight Bazaar’s market share of 300 regional air forwarders.

Air Freight Bazaar customers will receive access to WebCargo’s platform, including access to on-demand air rates, dynamic pricing and eBooking with airlines like Lufthansa Cargo.

The acquisition sets the stage for future regional expansion of Freightos’ suite of digital freight sales and management platforms.

Jose George, co-founder of Air Freight Bazaar says: “Our vision has always been to help India’s logistics providers improve with advanced technology.”

Vinay Sethia, co-founder of Air Freight Bazaar adds: “With Webcargo by Freightos, we can offer our customers improved technology, direct access to over 300 airlines, and eBooking. We’re also excited to represent WebCargo and Freightos in India.”

Zvi Schreiber, CEO of Freightos says: “Air Freight Bazaar has been a regional leader in freight digitalisation, making them a natural fit. Our initial focus in India will be on further automation for local air freight forwarders and collaborating on dynamic pricing and eBooking with regional airlines.”