Menzies Aviation has announced five new appointments, including three new strategic hires.

Rory Fidler joins Menzies in the newly created role of VP Cargo Technology and will be responsible for driving forward digital innovation across Menzies’ global cargo operations.

Fidler has extensive experience in designing and executing digital transformation programmes as former Head of Technology and Innovation for the Cargo Division at Etihad Airways.

Another new addition to Menzies’ cargo team is Colin Baldwin, who is assuming the position of Head of Cargo Africa. Based in Johannesburg, Colin has deep market knowledge and over 30 years’ industry experience, 20 of which he spent as SVP Cargo Africa for Swissport.

In the US, Adam Cooper joins as Air Menzies International Head of Sales from United Airlines, where he was Senior Manager of Cargo Sales Strategy.