Air Canada has entered into a sales agency agreement with Drone Delivery Canada (DDC) to market its services.

Under the terms of the agreement, Air Canada Cargo will act as a sales agent of DDC for the purpose of marketing and pursuing sales of drone delivery services across Canada on routes where it has sought and received regulatory approval.

DDC will benefit from Air Canada Cargo’s expertise and ability to develop, promote and sell services through its marketing sales technology channels in Canada.

Tim Strauss, vice president of cargo at Air Canada and independent member of the DDC advisory board says: “We believe drone technology has the potential to offer the cargo community cost-effective solutions to complex issues related to supply chain distribution in non-traditional markets, including remote communities in Canada.

“It is another way Air Canada Cargo is innovating and engaging with new technologies, such as artificial intelligence and digital technologies, which are transforming the cargo landscape.”