Natalie Comén is co-owner and Partner at Euroavia International, an event agency dedicated to the aircargo industry. A natural in sales from the age of 13, she brings energy, imagination and a deep belief in creating value to every event she helps lead.

What’s your most memorable moment in the air cargo industry?
Each conference marks a milestone. Last year, we celebrated our 50th conference.

What was your dream job as a child?
I knew from the age of 13 that I wanted to be in sales. I’ve always loved the energy of building connections and creating value — and I’ve never regretted that passion.

What’s the biggest change you’ve seen in the industry?
Technology has changed almost everything — from visibility to efficiency — but what really stands out is how collaboration and trust have become just as important as systems and speed.

What’s one buzzword you secretly dislike?
«Think outside the box». I think we’ve overused the box — maybe it’s time we just built a better one.

Window or aisle seat?
Definitely window.

What’s the best business lesson you’ve learned the hard way?
You don’t grow by getting it right — you grow by learning from what went wrong.

If you could swap jobs with anyone for a day, who would it be?
King of Sweden – Carl XVI Gustaf.

Which three items would you bring to a desert island?
A knife, a water purifier, and a satellite phone — survival first, connection second.

Tea or coffee?
Coffee.

What’s your guilty pleasure TV show or movie?
The Bridge. (Bron in Swedish)

What’s the most exciting place you’ve visited for work?
Baku, Azerbaijan.

If you could introduce one new regulation in air cargo, what would it be?
Simpler digital processes and clearer documentation — because when rules are easy, the whole industry works better.

What’s your go-to karaoke song?
I don’t go to karaoke.

Describe your job in three words.
Planning, collaborating, celebrating.

What’s your hidden talent?
I can organise almost anything perfectly… and then forget where I put my keys!

If you could instantly master one skill, what would it be?
Playing piano.

What’s something on your bucket list?
Macho Pichu, Galápagos, Antártida

What’s the best airport in the world, and why?
Singapore Changi — I like it for its efficiency, comfort, and overall passenger experience.

If air cargo had a mascot, what would it be?
I think it would be a cheetah — fast, agile, and always on the move, just like air cargo.

How did you get into airfreight/logistics?
I married the guy involved in air cargo.

What quote has most resonated with you?
Be kind, for everyone you meet is fighting a hard battle.

What’s the best piece of advice you’ve ever received?
Take risks, but be prepared.

What is the most adventurous thing you have ever done?
The most adventurous thing I’ve ever done was visiting the Mursi people in southern Ethiopia, in the Omo Valley.

If you could have dinner with any three people, living or dead, who would it be and why?
I’d choose Alexandre Dumas for his incredible imagination, Leonardo da Vinci for his brilliance and curiosity, and Napoleon Bonaparte for his boldness and strategic mind. The conversation would be fascinating!

What’s something we wouldn’t know about you from your CV?
When I was 46, I graduated from a construction college with a specialisation in painting — proving it’s never too late to learn something new.

What hobby have you always wanted to try but never got around to?
I’ve always wanted to get a pilot’s license for light aircraft.

If you hadn’t pursued a career in airfreight, what other field would you have liked to go into?
Construction.

If you could have any superpower, what would it be?
I would choose the ability to travel through time. I would love to see my mother again.

What’s your proudest moment and your biggest regret?
I’m proud of everything I do and don’t dwell on regrets. Life is too short for that.

If there were a movie made about your life, who would you like to see play the lead role?
Probably someone like Sandra Bullock — she can handle chaos with grace and a smile, which feels about right for logistics and life.

Looking back over your career, what would your message be to someone considering a career in logistics?
If you choose logistics, you’re choosing a career that never stands still. It challenges you, connects you with incredible people around the world, and shows every day how teamwork and trust keep everything moving.

How do you motivate your team?
Through humanity, mutual respect, and the desire to move forward together.

What is the one item you can’t travel without?
Hydrating face spray.

What would your autobiography be called?
Adventurous journey.

Cats or dogs?
Cats. I have the cutest cat on Earth called Winnie von Wine. I named her Winnie von Wine because she has an “M” on her forehead — which looks like a “W” upside down — and when she was a kitten, she tried to jump into my wine glass. It seemed like the perfect name for such a mischievous little aristocat!

Early riser or night owl?
Early riser.

What’s the best and worst purchase you’ve ever made?
The best purchase I’ve ever made was a house with a view of meadows and a river — an inspiring sight that changed with every season.
The worst purchase was an apartment on the top floor with a fireplace. My neighbours asked me not to use it almost immediately after I started a fire