• With 2026 fast approaching, and the third year of Generation Logistics coming to a close, a new wave of prestigious companies have signed up to sponsor the next year of the award-winning awareness campaign, which aims to promote career opportunities for young people within the logistics sector.
• Year four of the campaign sees a raft of trade associations and companies renew their Generation Logistics  sponsorships, including the Association of Pallet Networks (APN) and British Ports Association, alongside DHL Supply Chain, Maersk, Ministry of Defence (MoD) and SEGRO.

In doing so, they join significant names from across the industry, including Asda, BIFA, Chemical Business Association, Cold Chain Federation, Europa, GXO, Indurent, The International Air Cargo Association, Iron Mountain, Martin Brower, Metro Supply Chain, Morrisons, Multimodal, Nestle, TJX, Rail Freight Group, Road Haulage Association (RHA), Rudolph and Hellman, Tesco, Veterans Into Logistics, VTCT Skills, Welch Group and WS Transport. All have confirmed they will be returning to help raise awareness of the careers potential for young people across the logistics sector.

The co-ordinators of Generation Logistics intend to work more closely with sponsors than ever before throughout the next 12 months. Sponsors of Year Four will receive a variety of marketing benefits, including campaign concepts, creative content, paid social, video production, masterclasses and training, press opportunities, case studies, job listings access and high profile speaker slots.

Over the past three years, the work of Generation Logistics and its dedicated sponsors has resulted in increasing awareness of careers in logistics by 37%, with the campaign reaching an audience of over 658 million people and accumulating over 8.3 million social engagements along the way.

Paul Farr, Managing Director, Ground & Rail, Northwest Europe at CEVA Logistics, and a long-standing sponsor of Generation Logistics, commented: “We recognise the importance of the Generation Logistics campaign and are proud to have supported this initiative from its very beginning in 2022. There is a crucial need to encourage young people to enter the sector, and we’re pleased to be standing alongside other logistics organisations all pledging their support. As the sector comes together, we look forward to continuing our work with Generation Logistics and showcasing the wide range of rewarding career opportunities that logistics has to offer.”

Bethany Windsor, Programme Director for Generation Logistics, commented: “The latest wave of sponsors for the campaign’s fourth year all being household names is a wonderful testament to the dedication of the sector, as well as the impact of Generation Logistics to date. With such an eclectic mix of impressive sponsors on board to date, we’re very excited to be working with a wide array of diverse stakeholders, each one delivering such a unique offering of its own.

“Sponsor support plays such a crucial role in the success and lifespan of Generation Logistics, as we work towards raising a much greater awareness of the sector as a valuable career path in 2026. There is still time to enrol as sponsors for the next 12 months and help futureproof the sector, so we are continuing to urge any businesses, great and small, to showcase their support and encourage the next generation of talent in logistics.”