e-commerce growth in Southeast Asia

e-commerce growth in Southeast Asia

  • Liege Airport is emerging as Europe’s freighter-first alternative, offering 24/7 unrestricted operations, simplified customs, and real-time digital control that appeal to Southeast Asian carriers seeking faster, congestion-free access to the continent.
  • CARGOLAND’s purpose-built infrastructure and digital platforms — including 90 hectares of logistics land, an AI-powered Digital Twin, and LGG TRACKING — enable seamless e-commerce flows, handling over a billion parcels annually with growing demand from Southeast Asia.
  • Positioned as a new model for express logistics, Liege combines flexibility, multimodal connectivity, and predictive visibility to support high-growth sectors like e-commerce, pharma, and perishables — reshaping the Europe–Asia air freight corridor.

 

Legacy European hubs are feeling the strain as Southeast Asia’s e-commerce giants push more volume through air freight networks that weren’t built for the pace or precision today’s shippers require. In that space, Liege Airport is quietly gaining ground – not by scaling up like the majors, but by designing around the specific needs of express cargo.

Positioned as a freighter-first airport with unrestricted 24/7 operations and no passenger traffic conflicts, Liege is now receiving heightened attention from Southeast Asian carriers looking to bypass congestion and cut lead times into Europe.

“We’ve seen a surge in interest from Southeast Asian and integrator airlines,” said Frédéric Brun, Head of Commercial Cargo and Logistics of Liege Airport. “With CARGOLAND we’re offering a rare combination of unrestricted 24/7 operations, rapid cargo turnaround, and deep e-commerce expertise. Major e-commerce players like Alibaba, Temu, and Shein already operate through CARGOLAND, drawn by our proximity to Europe’s economic heartland and our cargo-first model.”

Unlike mixed-use airports still adjusting their cargo operations around passenger schedules and infrastructure, Liege was purpose-built with freight in mind. That distinction is becoming more meaningful as cross-border e-commerce requires near-constant throughput and precision tracking, especially in high-volume lanes like Southeast Asia to Europe.

“We position Liege as a cargo-dedicated alternative to legacy hubs by emphasising speed, scalability, and partnership flexibility,” Brun said.

“Unlike passenger-focused airports, we’re built entirely around cargo needs, from our layout to our systems.”

Located within a single-day truck drive of 75 percent of Europe’s GDP, Liege benefits from its centrality, but its operational model is what’s pulling new regional interest. The absence of night flight restrictions, simplified customs procedures, and a digital-first infrastructure all reduce friction for long-haul imports. “Southeast Asian carriers value our strong infrastructure, absence of night flight restrictions, and seamless customs procedures, all of which reduce delivery lead times and increase operational reliability for long-haul shipments,” Brun noted.

That reliability is translating into tangible volume growth. CARGOLAND now handles over a billion parcels annually, with demand from Southeast Asia rising year over year, particularly around peak retail seasons. High-volume segments such as electronics, fast fashion, pharmaceuticals, and perishables are now dominant flows through the airport. “The most frequent cargo flows from Southeast Asia include e-commerce parcels, electronics, fast fashion, medical supplies, and high-value perishables,” said Brun. “Demand is especially strong during peak retail seasons, with volumes consistently growing year-over-year. We now handle over a billion parcels annually and see sustained growth in express and time-sensitive shipments.”

Rather than chasing volume through runway expansion alone, Liege has focused on optimising throughput and speed via tailored logistics space and real-time digital control. “With CARGOLAND, we’ve completed major infrastructure developments to support long-haul growth. This includes 90 hectares of logistics-dedicated land, a 38,000 sq metres first-line warehouse, a 120,000 sq m airside e-commerce hub, and 15 new GSE stands,” Brun said. “We’re also adding a dedicated MRO hangar and enhancing rail and road connectivity to ensure smooth onward transit.”

Systems like LGG TRACKING and the airport’s Digital Twin platform underpin that physical investment with visibility and predictive control — crucial for managing volatile express flows without compromising on service.

“We strike this balance by combining flexible infrastructure, 24/7 unrestricted operations, and real-time visibility through systems like LGG TRACKING,” Brun explained. “Our Digital Twin platform enables predictive planning, allowing us to adapt dynamically to volume surges.”

Brun added: “The design of our e-commerce zones facilitates rapid processing, while scalable staffing models and modular warehousing give us the agility to handle fluctuations.

“This integrated approach ensures we meet Asia’s high expectations for reliability, even during peak periods.”

A corridor under pressure — and ripe for disruption

As capacity constraints, customs bottlenecks and service delays continue to challenge major hubs, Liege’s logistics-first approach is beginning to look less like a niche and more like a model. Southeast Asian exporters, many of whom are operating on ultra-tight fulfilment cycles, are looking for alternatives that can deliver speed without compromise.

“Over the next three to five years, CARGOLAND is positioned to become a primary European hub for Southeast Asia trade, especially in high-growth verticals like e-commerce, pharma, and perishables,” Brun said. “With CARGOLAND, we offer a rare combination of scale, flexibility, and digital intelligence. Our freighter-first model, expanded multimodal connectivity, and growing partnerships in Southeast Asia make us a natural entry point to Europe.”

Picture of Edward Hardy

Edward Hardy

Having become a journalist after university, Edward Hardy has been a reporter and editor at some of the world's leading publications and news sites. In 2022, he became Air Cargo Week's Editor. Got news to share? Contact me on Edward.Hardy@AirCargoWeek.com

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