Qatar Airways has announced the release of its new sustainability programme, WeQare that will focus on the environment, society, economy and culture.

“We are deeply concerned about the legacy we leave for the future generation. As a leading cargo carrier, we want to make CSR a key strategic element of our business and want our positive actions to have a ripple effect. Keeping this in mind, we are proud to present WeQare, a project close to the heart of every Qatar Airways Cargo employee,” commented Guillaume Halleux, chief officer cargo at Qatar Airways.

Last July, Qatar Airways Cargo launched Chapter 1 in its series of WeQare actions by providing the free transport of 1 million kilos of humanitarian aid and medical equipment to charitable organisations. Chapter 2 will be announced this month.

All chapters launched throughout the programme are directly linked to everyday activities of the cargo carrier, its daily experience within the industry and its way of rethinking the business model, with sustainability as the main focus.